HBBF Healthy Baby Cereals Campaign - Winking Fish
57998
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HBBF Healthy Baby Cereals Campaign

Category
Campaign, Design, Digital, Online Content Strategy, Print Design, Publications, Report, Web Design
About This Project

When Healthy Babies Bright Futures (HBBF) was gearing up to launch a report and new campaign to alert parents and the public about toxic levels of arsenic in infant rice cereals, they called on Winking Fish for creative strategy and design. We worked with HBBF to create a family of related materials – website, report and tip sheets – to convey the urgency of the message in a meaningful and cohesive way.

 

Winking Fish partnered with Viola Digital Media for development of www.healthybabycereals.org, a campaign site to promote the report and its information, highlight partners and lead users to a call to action to sign a Change.org petition.

 

The report included relevant imagery and several custom charts and graphics to help tell the story in a more visual and meaningful way. The tip sheets for parents, written and designed in English and Spanish, are highly visual and scannable, providing parents with important facts and alternatives to keep their babies safe and healthy.