Building Clean Identity & Website - Winking Fish
58009
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Building Clean Identity & Website

Category
Brand/Visual Identity, Logo Design, Web Design
About This Project

BlueGreen Alliance worked with Winking Fish to design a new brand and website, buildingclean.org, to help manufacturers, contractors and consumers buy local and healthy energy-efficient products. Winking Fish built upon BlueGreen Alliance’s primary logo and brand colors to create the new buildingclean.org brand and complement the organization’s overall aesthetic. The use of clean lines in the brand mark and similar typography (implemented in lowercase), creates the connection to the parent brand in a clear and effective way.

 

The website, which is primarily a database-driven experience, utilizes a clean and streamlined design approach to ensure an easy and seamless experience for users. Winking Fish implemented a suite of clear and relevant imagery to help bring search categories to life, and created custom icons to direct specific target audiences (consumers, manufacturers, contractors, etc.) to the most relevant information.

 

Winking Fish partnered with Viola Digital Media for the website and database build, which was completed using the Drupal open source platform.