Columbia Pike Blues Festival Branding - Winking Fish
58107
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Columbia Pike Blues Festival Branding

Category
Brand/Visual Identity, Campaign
About This Project

Winking Fish worked with the Columbia Pike Revitalization Organization (CPRO) to create the visual identity for the organization’s signature event, its annual Blues Festival. The Blues Fest brand uses a distressed and gritty type treatment in bright yellows and blues to help make signage and information about this summer event stand out. For event posters – the primary communications tool prior to the event – we isolated the image of the headliner act and applied the stylized color process to the artist’s photo to add visual cohesion with the Blues Fest brand.

 

The brand is extended across a wide variety of print and digital materials including stage and street banners, feather flags, event posters, fliers, t-shirts, digital ads and social media graphics.