Winking Fish worked with Healthy Babies Bright Futures (HBBF) to produce a new set of identity materials that the organization could use as an introductory kit for fundraising meetings and other events.
As part of the project, Winking Fish created a series of folders with different baby heads on the front and back to represent the diversity among populations. Given HBBF’s mission, the organization could place the folders with different faces showing during meetings and events to make a strong impact about the broad spectrum of children their programs reach.
The folders contained marketing materials, also designed by Winking Fish, that maintained the baby-centric visual theme and complemented HBBF’s branding through typography, color and other stylistic choices.