Washington First Bank Annual Report - Winking Fish
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Washington First Bank Annual Report

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Category
Annual Report, Print Design, Publications
About This Project

Winking Fish worked with Washington First Bank (WFB) to write and design the bank’s 2015 annual report. Thematically, WFB wanted to build a narrative that demonstrated the bank’s commitment to their business customers and community, while also highlighting its own growth. The report focused on three primary growth stages: fledgling young businesses, businesses in growth mode and mature, established businesses. As the report described the bank’s abilities to meet businesses’ needs at these various stages, it also detailed WFB’s own experiences at each of these stages as well.

 

The design brought each of these business stages to life through smart stock photography choices, overlaid with headline and text callout treatments using the Bank’s colors and fonts. Winking Fish set WFB’s own growth trajectory story apart from the main story by using shaded boxes and stylized visual cues to create a visual through line along this part of the narrative.

 

Winking Fish partnered with Prologue Branding Group to complete this project.