CPRO "Hike the Pike" Campaign - Winking Fish
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CPRO “Hike the Pike” Campaign

Client:

Columbia Pike Revitalization Organization (CPRO)

Category
Brand/Visual Identity, Campaign, Marketing Materials, Print Design
Tags
Branding, Environmental graphics, Logo design, Social media integration
About This Project

Winking Fish worked with the Columbia Pike Revitalization Organization (CPRO) and the “Feed the Pike” restaurant group to design a summer loyalty program. The month-long event encouraged restaurant goers to try out participating locations alongColumbia Pike in Arlington, VA. The “Hike the Pike” campaign included a “passport” that customers could get stamped at each participating restaurant, earning discounts along the way, a souvenir pint glass and a chance to win prizes.

 

The passports were supported with window clings and sidewalk decals to point people to the participating restaurants. Tabletop promotions and a Facebook campaign introduced patrons to the initiative inside the restaurants as well as on the web.